30 March 2010 Tony Ulwick @ Incubator Exchange
Monday, March 15th, 2010
Strategyn, Dialogues House and Incubator Exchange would like to invite you personally
to join an exclusive get-together with other innovation and marketing specialists and
special guest Tony Ulwick (author of “What Customers Want: using outcome-driven in-novation to create breakthrough products and services”).
We all recognize that innovation is one of the few and perhaps the only consistent source of long-term competitive advantage in most industries and markets. Yet in so many organizations the innovation process is broken! How do we know this? Because cross industry success rates for new product innovations continue to hover around a dismally low 10-30%.
It is of vital importance for companies to improve their innovation success rate. This afternoon provides an important foundation for that change.
Tony Ulwick will demonstrate how companies can develop a well-founded plan for growth using the latest thinking and research on innovation. You will leave knowing how to turn your innovation process into a lean, linear and predictable process. A process with proven tools that can be deployed in any organization to dramatically improve the success rate of innovation, create market growth opportunities and boost the bottom line.
In this afternoon you will learn:
• How to identify hidden opportunities in mature markets
• How to uncover uncontested space, blue oceans
• How to identify which ideas, technologies and acquisitions have the best potential
• A methodology for executing innovation with the right inputs in the right sequence
• Advanced innovation theory, tools and techniques for identifying and prioritizing oppor-tunities
Who should attend?
Directors, General Managers, Managers; anyone whose role it is to ensure that their company’s products and services gain profitable market share Marketing, R&D, Business Development, Product Management, Divisional Management, C-level executives.
All businesses will benefit from this presentation including companies from Industry, Retail, Banking and Insurance, IT, Trade and Services. Per company a maximum of four people can attend.
Registration information and details
Please confirm your attendance by sending an email to Miranda.Schot-Rovers@nl.abnamro.com
This event will take place at the Dialogues House (for address details, please visit
www.dialogueshouse.nl), from 14:00-16:00.
Dialogues House is located next to Amsterdam Bijlmer station
Parking space is limited. If you would like to reserve a parking space,
please reply timely with confirmation of your number plate
About Tony Ulwick
Author of bestselling book “What customers want”, a distinguished lecturer
and world thought leader in the field of innovation. Over the past 20
years, Tony Ulwick has developed a groundbreaking methodology which is
emerging as a new global standard for the front end of innovation,
changing the way leading companies approach markets and pursue
opportunities. Tony Ulwick is founder and CEO of Strategyn.
About Strategyn
Strategyn is a global leader in innovation management and a pioneer in
Outcome-Driven Innovation. Strategyn’s methodology, built upon the
theories of its founder, Tony Ulwick, transforms innovation management
from an unstructured business process into a lean, linear, and predictable
discipline. Strategyn assists companies worldwide in discovering business
opportunities and in institutionalizing structured innovation processes
within their organizations. Strategyn offices are located in the United
States, United Kingdom, France, Italy, The Netherlands, Austria, Poland
and Australia.
About Incubator Exchange
Incubator Exchange was founded by Dialogues Incubator, Mediaguild and Emerce to improve the exchange of contacts, ideas and opportunities among leading innovators in the Benelux. With a fast growing network of multinationals, venture capitalists and incu-bators, Incubator Exchange is rapidly evolving into one of the leading innovation net-works within the Netherlands.
