Media Guild Blog

Thursday 25th of March Philips, Mediaguild and High Tech Campus Eindhoven awarded EFFECT Photonics for their business plan.

The Amsterdam Antwerp Challenge is a local business plan competition for international talent modeled on the business plan competitions of M.I.T. and Cambridge University. Main goals of the competition concern bringing together technical and business talent, currently fragmented across the Amsterdam-Antwerp corridor, and to stimulate innovation and entrepreneurship in this region.

About EFFECT Photonics
The demand for communication bandwidth is higher than ever and becomes increasingly complex. Management and energy consumption are becoming bottlenecks for future growth. Effect Photonics, a spin off from the internationally renowned Cobra Research Institute, develops high end Photonic Integrated Circuits (PiC’s). These PiC’s solve the management and energy issues related to the growth in communication bandwidth. The first product that will enter the market is a patented tunable laser that is 100 times faster than currently available, far less complex and with more flexibility. First samples are shipped to interested customers in the first quarter of 2011. Volume production is expected in 2012.

The largest target for this product is the domestic fiber market. An estimated 300.000 devices per year will be needed in 2015 to answer the demand for bandwidth. As the high specifications for this market are developed, sub markets can be targeted with intermediate devices. Founded by Boudewijn Docter (PhD Cobra), Effect Photonics is now actively scouting for expansion of the team with an experienced CEO in the electronics or telecom business. Roughly € 1.3m of investment capital is needed to start up this company which could be paid back approximately within four to five years.

EFFECT Photonics won € 5000,- and coaching to start-up their business.
Philips, Mediaguild and High Tech Campus Eindhoven will organise the second AA-Challenge in the autumn of 2010.

More information: www.aachallenge.nl

Emerce and CM are launching a brand new event called the mobile convention on April 1st 2010 and as you may have suspected Incubator Exchange is part of it. In one of our new theme based sessions, we will invite a selection of corporations with a strong involvement in mobile, incubators with mobile spin-offs and pioneering mobile visionaries and startups for a private get together for all things mobile in Beurs van Berlage.

Attendees for the closed expert session will get the chance to attend the Mobile Convention event afterwards, and get a taste of new possibilites and opportunities in the mobile realm. With over 30 keynote speakers among which Russell Buckley (AdMob) and Steve Wing (The Guardian), Raimo van der Klein (Layar) and Emil Salonen (Mobiento), this is a not to miss opportunity to stay ahead. Please send us an email (info at incubatorexchange.nl ) if you want to attend (very limited seating capacity).
See: incubatorexchange.nl

Strategyn, Dialogues House and Incubator Exchange would like to invite you personally
to join an exclusive get-together with other innovation and marketing specialists and
special guest Tony Ulwick (author of “What Customers Want: using outcome-driven in-novation to create breakthrough products and services”).

We all recognize that innovation is one of the few and perhaps the only consistent source of long-term competitive advantage in most industries and markets. Yet in so many organizations the innovation process is broken! How do we know this? Because cross industry success rates for new product innovations continue to hover around a dismally low 10-30%.

It is of vital importance for companies to improve their innovation success rate. This afternoon provides an important foundation for that change.

Tony Ulwick will demonstrate how companies can develop a well-founded plan for growth using the latest thinking and research on innovation. You will leave knowing how to turn your innovation process into a lean, linear and predictable process. A process with proven tools that can be deployed in any organization to dramatically improve the success rate of innovation, create market growth opportunities and boost the bottom line.

In this afternoon you will learn:
• How to identify hidden opportunities in mature markets
• How to uncover uncontested space, blue oceans
• How to identify which ideas, technologies and acquisitions have the best potential
• A methodology for executing innovation with the right inputs in the right sequence
• Advanced innovation theory, tools and techniques for identifying and prioritizing oppor-tunities

Who should attend?
Directors, General Managers, Managers; anyone whose role it is to ensure that their company’s products and services gain profitable market share Marketing, R&D, Business Development, Product Management, Divisional Management, C-level executives.

All businesses will benefit from this presentation including companies from Industry, Retail, Banking and Insurance, IT, Trade and Services. Per company a maximum of four people can attend.

Registration information and details
Please confirm your attendance by sending an email to Miranda.Schot-Rovers@nl.abnamro.com

This event will take place at the Dialogues House (for address details, please visit
www.dialogueshouse.nl), from 14:00-16:00.
Dialogues House is located next to Amsterdam Bijlmer station
Parking space is limited. If you would like to reserve a parking space,
please reply timely with confirmation of your number plate

About Tony Ulwick
Author of bestselling book “What customers want”, a distinguished lecturer
and world thought leader in the field of innovation. Over the past 20
years, Tony Ulwick has developed a groundbreaking methodology which is
emerging as a new global standard for the front end of innovation,
changing the way leading companies approach markets and pursue
opportunities. Tony Ulwick is founder and CEO of Strategyn.

About Strategyn
Strategyn is a global leader in innovation management and a pioneer in
Outcome-Driven Innovation. Strategyn’s methodology, built upon the
theories of its founder, Tony Ulwick, transforms innovation management
from an unstructured business process into a lean, linear, and predictable
discipline. Strategyn assists companies worldwide in discovering business
opportunities and in institutionalizing structured innovation processes
within their organizations. Strategyn offices are located in the United
States, United Kingdom, France, Italy, The Netherlands, Austria, Poland
and Australia.

About Incubator Exchange
Incubator Exchange was founded by Dialogues Incubator, Mediaguild and Emerce to improve the exchange of contacts, ideas and opportunities among leading innovators in the Benelux. With a fast growing network of multinationals, venture capitalists and incu-bators, Incubator Exchange is rapidly evolving into one of the leading innovation net-works within the Netherlands.