Media Guild Blog

Latest to join MediaGuild this August are Digifit, a talented, serious gaming initiative that seeks to contribute towards a trend of more conscious, healthy lifestyle. Within MediaGuild, they will expand their already working prototype, and take their technology to the market.
In their own wording:

The increase of obesity is a growing pain for western civilization. People suffering from overweight risk cardiovascular diseases, high blood pressure, diabetes, arterosclerosis and specific forms of cancer, and have their toll on medical care. Whilst regular excercise offers an adequate solution, many people lack the intrinsic motivation to put this common wisdom into practice.

Digifit seeks to motivate people to work on their physical fitness by adding to the fun factor. Digifit is currently developing a fitness system tailored to use at home, which offers a challenging and easy to use fitness system for home use. The system consists of a device for motion tracking and software that offers instructions, and direct feedback on performance, in such a way that getting fit becomes a challenging and fun experience, offering a motivation for a more frequent and profound workout over time.

A post on their blog reveals a first glimpse of what Postmachina’s first build of Project E has in store for you. The youtube fragment provides a quick run-through of an early alpha build, view of several UI elements and interactions. Expect more news on E in the beginning of next week or follow E’s tweets on Twitter!

After last year’s highly successful Creative Boat Tour event, part of the annual Picnic new media conference, the legacy continues with another installment being prepped for September 25. Syntens, platform for entrepreneurship, the Amsterdam branch of the Chamber of Commerce and new media business incubator MediaGuild all have their stake in the invite-only event, that combines a networking boat tour from the picnic festival area to a project market and fancy drink on a yet to be revealed location. (more…)

Below an excerpt from American Newspaper the Herald Tribune covering the PTA project, which involves Cisco, the Waag Society and MediaGuild, among others.

“In Amsterdam, I discovered a “Mediagilde” project of resourceful young professionals. They’re trying to adapt new GPS navigation systems to data feeds that give commuters transit options in real time — bus, tram and rail runs, routes and preferred connections by the minute, customized to the user’s location on mobile phone display.

The goal: making transit intensely user-friendly, expanding its market share against cars. The project, pushed by Rick Batelaan, senior transit policy adviser for Amsterdam, is linked to Cisco-backed “Connected Urban Development” projects in Seoul and San Francisco as part of the Clinton Global Initiative.

Against the target of a carbon-neutral future, are such efforts sufficient? No. But are they dramatic markers for us to emulate?
Answer for yourself.”

As of today, july 7th, award winning interactive animated story project Mijn naam is haas have joined the ranks of the MediaGuild as internal guild members.

Apart from winning the award for the best graduation project at HKU, one of Holland’s leading new media institutes, the project earned a second place in last year’s edition of the presitigious Europrix multimedia Awards, Europe’s Premier Top talent competition in multimedia. The Europrix candidate movie is included below, just to give you an impression.

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